+61 (02) 9279 4949 or info@georgebrown.nsw.edu.au

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Study marketing and communications and find your creative potential
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See courses type here:
  • Certificate IV
  • Diploma
  • Advanced Diploma

BSB42415 Certificate IV in Marketing and Communications

This course enables you to learn the high-level skills needed to succeed in the marketing communications industry and build a broad knowledge base across a wide variety of marketing contexts, including marketing goods internationally, innovation and networking.

Who can enrol?
  • Be 18 years or over at the time of enrolment
  • Have an Upper Intermediate level attained from an English language proficiency test (IELTS, OTE, PTE) for Certificate IV and above courses.
Key study outcomes
  • Gain an introduction to fundamental marketing concepts and practices
  • Build a broad knowledge base across a wide variety of marketing contexts
  • Apply solutions to a defined range of unpredictable problems
  • Analyse and evaluate information from a variety of sources
  • Knowledge across public relations, advertising, marketing and communications
Ideal for

Potential career outcomes as a:

  • Marketing and Communications Consultant

(www.myskills.gov.au)

Subjects
  • [BSBCMM401] Make a presentation
  • [BSBCRT401] Articulate, present and debate ideas
  • [BSBMGT407] Apply digital solutions to work processes
  • [BSBMKG417] Apply marketing communication across a convergent industry
  • [BSBMKG418] Develop and apply knowledge of marketing communication industry
  • [BSBCUS401] Coordinate implementation of customer service strategies
  • [BSBLDR402] Lead effective workplace relationships
  • [BSBMKG401] Profile the market
  • [BSBMKG413] Promote products and services
  • [BSBRES401] Analyse and present research information
  • [BSBWRT401] Write complex documents
  • [BSBCUS402] Address customer needs
How will you be assessed

Assessment may include the following methodologies:

  • Interactive classroom activities
  • Written reports
  • Portfolio of evidence
  • Case studies
  • Project work
  • RPL/Credit Transfer
Fee details

Course Fees

  • Application Fee $200
  • Material Fee: $500
  • Tuition Fee: $6000

The above fee can be paid in instalments as below:

Instalment 1

  • Application Fee $200
  • Material Fee $500
  • Tuition Fee $1500
  • Total Fee to be paid for eCoe $2200

Instalment 2

  • Tuition Fee: $1500

Instalment 3

  • Tuition Fee $1500

Instalment 4

  • Tuition Fee: $1500

Other Fees

  • Repeat Term $ Course Tuition Fee / No(s) of terms in the Course
  • Class change fee for students $100
  • Course Deferment and Suspension application fee (Onshore) or Ecoe change fee $250
  • Course Deferment (Offshore student from 2nd request onwards) or Ecoe change fee $250 for each request
  • Late Assessment Submission Fee (Please refer to No/Late/Resubmission policy in our student handbook) $250
  • Late payment fee $100 per week
  • Library book loan $100 deposit
  • Damaged book: Current market price of the book
  • Reissue of Certificate: $100
  • Replace ID card: $15
  • RPL Fee (If applicable): $150 per unit to be assessed
  • OSHC: As per the invoice given by the OSHC provider
  • Airport Pick Up: $160
  • Refund processing fee $200
  • Cancellation/withdrawal processing fee $250
  • Accommodation (Optional): as per the accommodation provider invoice

 

BSB52415 Diploma of Marketing & Communications

This qualification provides you with the specialised knowledge and practical skills to successfully manage a key marketing and communications role within an organisation. You will learn how to interpret market trends, design and develop an integrated marketing and communication plan and implement strategies relating to media and social media engagement. Prerequisites Students who have completed a ll core units in BSB42415 Certificate IV in Marketing and Communication.

Who can enrol?
  • Be 18 years or over at the time of enrolment
  • Have an Upper Intermediate level attained from an English language proficiency test (IELTS, OTE, PTE) for Certificate IV and above courses.
  • Completed all core units in BSB42415 Certificate IV in Marketing and Communication to enrol in BSB52415 Diploma of Marketing and Communication.
Key study outcomes
  • Learn best practices to succeed in the marketing communications industry
  • Create advertising campaigns & strategies
  • Manage implementation and lead teams in conducting marketing campaigns
  • Learn social media tools and marketing concepts
  • Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets
Ideal for

Potential career outcomes as a:

  • Account Manager (Advertising)
  • Marketing and Communications Manager

(www.myskills.gov.au)

Subjects
  • [BSBMKG507] Interpret market trends and developments
  • [BSBMKG523] Design and develop an integrated marketing communication plan
  • [BSBPMG522] Undertake project work
  • [BSBADV507] Develop a media plan
  • [BSBADV509] Create mass print media advertisements
  • [BSBLDR502] Lead and manage effective workplace relationships
  • [BSBMKG501] Identify and evaluate marketing opportunities
  • [BSBMKG502] Establish and adjust the marketing mix
  • [BSBMKG506] Plan market research
  • [BSBMKG514] Implement and monitor marketing activities
  • [BSBMKG515] Conduct a marketing audit
  • [BSBADM502] Manage meetings
How will you be assessed

Assessment may include the following methodologies:

  • Interactive classroom activities
  • Written reports
  • Portfolio of evidence
  • Case studies
  • Project work
  • RPL/Credit Transfer
Fee details

Course Fees

  • Application Fee $200
  • Material Fee: $500
  • Tuition Fee: $6000

The above fee can be paid in instalments as below:

Instalment 1

  • Application Fee $200
  • Material Fee $500
  • Tuition Fee $1500
  • Total Fee to be paid for eCoe $2200

Instalment 2

  • Tuition Fee: $1500

Instalment 3

  • Tuition Fee $1500

Instalment 4

  • Tuition Fee: $1500

Other Fees

  • Repeat Term $ Course Tuition Fee / No(s) of terms in the Course
  • Class change fee for students $100
  • Course Deferment and Suspension application fee (Onshore) or Ecoe change fee $250
  • Course Deferment (Offshore student from 2nd request onwards) or Ecoe change fee $250 for each request
  • Late Assessment Submission Fee (Please refer to No/Late/Resubmission policy in our student handbook) $250
  • Late payment fee $100 per week
  • Library book loan $100 deposit
  • Damaged book: Current market price of the book
  • Reissue of Certificate: $100
  • Replace ID card: $15
  • RPL Fee (If applicable): $150 per unit to be assessed
  • OSHC: As per the invoice given by the OSHC provider
  • Airport Pick Up: $160
  • Refund processing fee $200
  • Cancellation/withdrawal processing fee $250
  • Accommodation (Optional): as per the accommodation provider invoice

 

BSB61315 Advanced Diploma of Marketing & Communications

This qualification provides you with skills and knowledge to provide leadership and strategic direction for marketing and communications activities within an organisation. You will gain knowledge and skills in analysing, designing and executing judgements using wide-ranging technical, creative, and conceptual frameworks. Prerequisites Students who have completed all core units in BSB52415 Diploma of Marketing and Communication.

Who can enrol?
  • Be 18 years or over at the time of enrolment
  • Have an Upper Intermediate level attained from an English language proficiency test (IELTS, OTE, PTE) for Certificate IV and above courses.
  • Completed all core units of BSB52415 Diploma of Marketing and Communication to enrol in BSB 61315 Advanced Diploma of Marketing and Communication.
Key study outcomes
  • Apply your knowledge to traditional areas of marketing and communication
  • Human resource, strategic and marketing planning
  • Develop a marketing plan
  • Advertising campaign development and market research
  • Managing innovation and continuous improvement
Ideal for

Potential career outcomes as a:

  • Account Director (Advertising)
  • Global Account Manager

(www.myskills.gov.au)

Subjects
  • [BSBADV602] Develop an advertising campaign
  • [BSBMGT616] Develop and implement strategic plan
  • [BSBMKG609] Develop a marketing plan
  • [BSBDIV601] Develop and implement diversity policy
  • [BSBINN601] Lead and manage organisational change
  • [BSBMGT605] Provide leadership across the organisation
  • [BSBMGT608] Manage innovation and continuous improvement
  • [BSBMGT615] Contribute to organisation development
  • [BSBMGT617] Develop and implement a business plan
  • [BSBMKG608] Develop organisational marketing objectives
  • [BSBMKG603] Manage the marketing process
  • [BSBMKG607] Manage market research
How will you be assessed

Assessment may include the following methodologies:

  • Interactive classroom activities
  • Written reports
  • Portfolio of evidence
  • Case studies
  • Project work
  • RPL/Credit Transfer
Fee details

Course Fees

  • Application Fee $200
  • Material Fee: $1000
  • Tuition Fee: $12000

The above fee can be paid in instalments as below:

Instalment 1

  • Application Fee $200
  • Material Fee $1000
  • Tuition Fee $1500
  • Total Fee to be paid for eCoe $2700

Instalment 2

  • Tuition Fee: $1500

Instalment 3

  • Tuition Fee $1500

Instalment 4

  • Tuition Fee: $1500

Instalment 5

  • Tuition Fee: $1500

Instalment 6

  • Tuition Fee: $1500

Instalment 7

  • Tuition Fee: $1500

Instalment 8

    • Tuition Fee: $1500

Other Fees

  • Repeat Term $ Course Tuition Fee / No(s) of terms in the Course
  • Class change fee for students $100
  • Course Deferment and Suspension application fee (Onshore) or Ecoe change fee $250
  • Course Deferment (Offshore student from 2nd request onwards) or Ecoe change fee $250 for each request
  • Late Assessment Submission Fee (Please refer to No/Late/Resubmission policy in our student handbook) $250
  • Late payment fee $100 per week
  • Library book loan $100 deposit
  • Damaged book: Current market price of the book
  • Reissue of Certificate: $100
  • Replace ID card: $15
  • RPL Fee (If applicable): $150 per unit to be assessed
  • OSHC: As per the invoice given by the OSHC provider
  • Airport Pick Up: $160
  • Refund processing fee $200
  • Cancellation/withdrawal processing fee $250
  • Accommodation (Optional): as per the accommodation provider invoice

 

Who can enrol?
Key study outcomes
Ideal for
Subjects
How will you be assessed
Fee details

Who can enrol?
Key study outcomes
Ideal for
Subjects
How will you be assessed
Fee details

Next Intake

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