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Study marketing and communications and find your creative potential

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Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Have completed an Australian School level year 10, or equivalent
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review

• Gain an introduction to fundamental marketing concepts and practices
• Build a broad knowledge base across a wide variety of marketing contexts
• Apply solutions to a defined range of unpredictable problems
• Analyse and evaluate information from a variety of sources
• Knowledge across public relations, advertising, marketing and communications

Potential career outcomes as a:

• Marketing and Communications Consultant

(www.myskills.gov.au)

• [BSBCMM401] Make a presentation
• [BSBCRT401] Articulate, present and debate ideas
• [BSBMGT407] Apply digital solutions to work processes
• [BSBMKG417] Apply marketing communication across a convergent industry
• [BSBMKG418] Develop and apply knowledge of marketing communication industry
• [BSBCUS401] Coordinate implementation of customer service strategies
• [BSBLDR402] Lead effective workplace relationships
• [BSBMKG401] Profile the market
• [BSBMKG413] Promote products and services
• [BSBRES411] Analyse and present research information
• [BSBWRT401] Write complex documents
• [BSBCUS402] Address customer needs

Assessment may include the following methodologies:

• Interactive classroom activities
• Written reports
• Portfolio of evidence
• Case studies
• Project work
• RPL/Credit Transfer

Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Completed a Certificate IV in Marketing or other relevant AQF IV qualification or above or equivalent, or
• Minimum one year of working experience at a supervisor level
• Must have completed core units of BSB42015 Certificate IV in Marketing and Communications
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
Successfully complete the Pre-Training Review

• Learn best practices to succeed in the marketing communications industry
• Create advertising campaigns & strategies
• Manage implementation and lead teams in conducting marketing campaigns
• Learn social media tools and marketing concepts
• Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets

Potential career outcomes as a:

• Account Manager (Advertising)
• Marketing and Communications Manager

(www.myskills.gov.au)

• [BSBMKG507] Interpret market trends and developments
• [BSBMKG523] Design and develop an integrated marketing communication plan
• [BSBPMG522] Undertake project work
• [BSBADV507] Develop a media plan
• [BSBADV509] Create mass print media advertisements
• [BSBLDR502] Lead and manage effective workplace relationships
• [BSBMKG501] Identify and evaluate marketing opportunities
• [BSBMKG502] Establish and adjust the marketing mix
• [BSBMKG506] Plan market research
• [BSBMKG514] Implement and monitor marketing activities
• [BSBMKG515] Conduct a marketing audit
• [BSBADM502] Manage meetings

Assessment may include the following methodologies:

• Interactive classroom activities
• Written reports
• Portfolio of evidence
• Case studies
• Project work
• RPL/Credit Transfer

• Apply your knowledge to traditional areas of marketing and communication
• Human resource, strategic and marketing planning
• Develop a marketing plan
• Advertising campaign development and market research
• Managing innovation and continuous improvement

Potential career outcomes as a:

• Account Director (Advertising)
• Global Account Manager

(www.myskills.gov.au)

• [BSBADV602] Develop an advertising campaign
• [BSBMGT616] Develop and implement strategic plan
• [BSBMKG609] Develop a marketing plan
• [BSBDIV601] Develop and implement diversity policy
• [BSBINN601] Lead and manage organisational change
• [BSBMGT605] Provide leadership across the organisation
• [BSBMGT608] Manage innovation and continuous improvement
• [BSBMGT615] Contribute to organisation development
• [BSBMGT617] Develop and implement a business plan
• [BSBMKG608] Develop organisational marketing objectives
• [BSBMKG603] Manage the marketing process
• [BSBMKG607] Manage market research

Assessment may include the following methodologies:

• Interactive classroom activities
• Written reports
• Portfolio of evidence
• Case studies
• Project work
• RPL/Credit Transfer