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UNDER 18

Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:

• Have completed an Australian School level year 8, or equivalent
• Age of 14 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 36). For exceptions, refer to our English Language Requirements Policy on our website.
• Have successfully completed the Pre-Training Review

ABOVE 18

Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:

• Have completed an Australian School level year 10, or equivalent
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 36). For exceptions, refer to our English Language Requirements Policy on our website.
• Have successfully completed the Pre-Training Review

• Gain an introduction to fundamental marketing concepts and practices
• Build a broad knowledge base across a wide variety of marketing contexts
• Apply solutions to a defined range of unpredictable problems
• Analyse and evaluate information from a variety of sources
• Knowledge across public relations, advertising, marketing and communications

Potential career outcomes as a:

• Marketing Coordinator
• Community Relations Team Leader (Local Government)
• Media Assistant, Sales Administrator
• Copywriter
• Media Planner
• Direct Marketing Officer
• Analyst, Promotions Assistant Manager
• Assistant Account Manager (Advertising)
• Marketing Officer
• Advertising Account Coordinator
• Market Research Assistant
• Public Relations Officer
• Assistant Advertising Account Planner

(www.myskills.gov.au)

• BSBCMM411 Make presentations
• BSBMKG435 Analyse consumer behaviour
• BSBOPS404 Implement customer service strategies
• BSBMKG433 Undertake marketing activities
• BSBWRT411 Write complex documents
• BSBCRT412 Articulate, present and debate ideas
• BSBMKG439 Develop and apply knowledge of communications industry
• BSBMKG434 Promote products and services
• BSBMKG440 Apply marketing communication across a convergent industry
• BSBTEC403 Apply digital solutions to work processes
• BSBXCM401 Apply communication strategies in the workplace
• BSBMKG431 Assess marketing opportunities

Assessment may include the following methodologies:

• Interactive classroom activities
• Written reports
• Portfolio of evidence
• Case studies
• Project work
• Credit Transfer

Please refer to Student Handbook Page 12 for more information.

Entry to this qualification is limited to those who:

• Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent

or

• Have two years equivalent full-time relevant work experience.
• Have completed an Australian School level year 12, or equivalent, or mature students or Minimum one year of working experience at a supervisor level
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 36). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review

• Learn best practices to succeed in the marketing communications industry
• Create advertising campaigns & strategies
• Manage implementation and lead teams in conducting marketing campaigns
• Learn social media tools and marketing concepts
• Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets

Potential career outcomes as a:

• Sales Manager
• Product Manager
• Public Relations Manager,
• Marketing Manager
• Campaign Manager
• Marketing Coordinator
• Marketing Team Leader

(www.myskills.gov.au)

• BSBMKG543 Plan and interpret market research
• BSBMKG555 Write persuasive copy
• BSBPMG430 Undertake project work
• BSBLDR523 Lead and manage effective workplace relationships
• BSBMKG552 Design and develop marketing communication plans
• BSBPEF501 Manage personal and professional development
• BSBMKG551 Create multiplatform advertisements for mass media
• BSBOPS505 – Manage organisational customer service
• BSBTWK503 Manage meetings
• BSBMKG545 Conduct marketing audits
• BSBMKG541 Identify and evaluate marketing opportunities
• BSBMKG542 Establish and monitor the marketing mix

Assessment may include the following methodologies:

• Interactive classroom activities
• Written reports
• Portfolio of evidence
• Case studies
• Project work
• Credit Transfer

Please refer to Student Handbook Page 12 for more information.

• Apply your knowledge to traditional areas of marketing and communication
• Human resource, strategic and marketing planning
• Develop a marketing plan
• Advertising campaign development and market research
• Managing innovation and continuous improvement

Potential career outcomes as a:

• Client Services Executive
• Marketing Director
• Advertising Account Director
• Client Services Director
• Marketing Strategist
• Advertising Account Planning Manager
• Marketing Manager

(www.myskills.gov.au)

• BSBMKG622 Manage organisational marketing processes
• BSBTWK601 Develop and maintain strategic business networks
• BSBLDR601 Lead and manage organisational change
• BSBMKG625 Implement and manage international marketing programs
• BSBTEC601 Review organisational digital strategy
• BSBOPS601 Develop and implement business plans
• BSBMKG626 Develop advertising campaigns
• BSBMKG621 Develop organisational marketing strategy
• BSBCRT611 Apply critical thinking for complex problem solving
• BSBSTR601 Manage innovation and continuous improvement
• BSBMKG623 Develop marketing plans
• BSBSTR602 Develop organisational strategies

Assessment may include the following methodologies:

• Interactive classroom activities
• Written reports
• Portfolio of evidence
• Case studies
• Project work
• Credit Transfer

Please refer to Student Handbook Page 12 for more information.