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- Certificate IV
- Diploma
- Advanced Diploma
BSB42415 Certificate IV in Marketing and Communications This course enables you to learn the high-level skills needed to succeed in the marketing communications industry and build a broad knowledge base across a wide variety of marketing contexts, including marketing goods internationally, innovation and networking.
Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Have completed an Australian School level year 10, or equivalent
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review
- Gain an introduction to fundamental marketing concepts and practices
- Build a broad knowledge base across a wide variety of marketing contexts
- Apply solutions to a defined range of unpredictable problems
- Analyse and evaluate information from a variety of sources
- Knowledge across public relations, advertising, marketing and communications
Potential career outcomes as a:
- Marketing and Communications Consultant
(www.myskills.gov.au)
- [BSBCMM401] Make a presentation
- [BSBCRT401] Articulate, present and debate ideas
- [BSBMGT407] Apply digital solutions to work processes
- [BSBMKG417] Apply marketing communication across a convergent industry
- [BSBMKG418] Develop and apply knowledge of marketing communication industry
- [BSBCUS401] Coordinate implementation of customer service strategies
- [BSBLDR402] Lead effective workplace relationships
- [BSBMKG401] Profile the market
- [BSBMKG413] Promote products and services
- [BSBRES411] Analyse and present research information
- [BSBWRT401] Write complex documents
- [BSBCUS402] Address customer needs
Assessment may include the following methodologies:
- Interactive classroom activities
- Written reports
- Portfolio of evidence
- Case studies
- Project work
- RPL/Credit Transfer
Please refer to Student Handbook Page 12 for more information.
Vocational
Tuition
20 hours/week. Due to Covid-19 currently we have classes online
Duration
52 weeks
Study
4 terms of 10 weeks
Break
After each term 3 weeks
Please refer to Application for Enrolment for your future intake dates
BSB52415 Diploma of Marketing & Communications This qualification provides you with the specialised knowledge and practical skills to successfully manage a key marketing and communications role within an organisation. You will learn how to interpret market trends, design and develop an integrated marketing and communication plan and implement strategies relating to media and social media engagement. Prerequisites Students who have completed a ll core units in BSB42415 Certificate IV in Marketing and Communication.
Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Must have Completed the Core Units of BSB42415 Certificate IV in Marketing and Communication
• Have completed an Australian School level year 12, or equivalent, or mature students or
• Minimum one year of working experience at a supervisor level
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review
- Learn best practices to succeed in the marketing communications industry
- Create advertising campaigns & strategies
- Manage implementation and lead teams in conducting marketing campaigns
- Learn social media tools and marketing concepts
- Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets
Potential career outcomes as a:
- Account Manager (Advertising)
- Marketing and Communications Manager
(www.myskills.gov.au)
- [BSBMKG507] Interpret market trends and developments
- [BSBMKG523] Design and develop an integrated marketing communication plan
- [BSBPMG522] Undertake project work
- [BSBADV507] Develop a media plan
- [BSBADV509] Create mass print media advertisements
- [BSBLDR502] Lead and manage effective workplace relationships
- [BSBMKG501] Identify and evaluate marketing opportunities
- [BSBMKG502] Establish and adjust the marketing mix
- [BSBMKG506] Plan market research
- [BSBMKG514] Implement and monitor marketing activities
- [BSBMKG515] Conduct a marketing audit
- [BSBADM502] Manage meetings
Assessment may include the following methodologies:
- Interactive classroom activities
- Written reports
- Portfolio of evidence
- Case studies
- Project work
- RPL/Credit Transfer
Please refer to Student Handbook Page 12 for more information.
Vocational
Tuition
20 hours/week. Due to Covid-19 currently we have classes online
Duration
52 weeks
Study
4 terms of 10 weeks
Break
After each term 3 weeks
Please refer to Application for Enrolment for your future intake dates
BSB61315 Advanced Diploma of Marketing & Communications This qualification provides you with skills and knowledge to provide leadership and strategic direction for marketing and communications activities within an organisation. You will gain knowledge and skills in analysing, designing and executing judgements using wide-ranging technical, creative, and conceptual frameworks. Prerequisites Students who have completed all core units in BSB52415 Diploma of Marketing and Communication.
Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Must have Completed the Core Units of BSB52415 Diploma of Marketing and Communication
• Have completed an Australian School level year 12, or equivalent, or mature students or
• Minimum of three years of working experience at a middle management level
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website
• Successfully complete the Pre-Training Review
- Apply your knowledge to traditional areas of marketing and communication
- Human resource, strategic and marketing planning
- Develop a marketing plan
- Advertising campaign development and market research
- Managing innovation and continuous improvement
Potential career outcomes as a:
- Account Director (Advertising)
- Global Account Manager
(www.myskills.gov.au)
- [BSBADV602] Develop an advertising campaign
- [BSBMGT616] Develop and implement strategic plan
- [BSBMKG609] Develop a marketing plan
- [BSBDIV601] Develop and implement diversity policy
- [BSBINN601] Lead and manage organisational change
- [BSBMGT605] Provide leadership across the organisation
- [BSBMGT608] Manage innovation and continuous improvement
- [BSBMGT615] Contribute to organisation development
- [BSBMGT617] Develop and implement a business plan
- [BSBMKG608] Develop organisational marketing objectives
- [BSBMKG603] Manage the marketing process
- [BSBMKG605] Evaluate international marketing opportunities
Assessment may include the following methodologies:
- Interactive classroom activities
- Written reports
- Portfolio of evidence
- Case studies
- Project work
- RPL/Credit Transfer
Please refer to Student Handbook Page 12 for more information.
Vocational
Tuition
20 hours/week. Due to Covid-19 currently we have classes online
Duration
104 weeks
Study
8 terms of 10 weeks
Break
After each term 3 weeks
Please refer to Application for Enrolment for your future intake dates
Vocational
weeks
Please refer to Application for Enrolment for your future intake dates
Vocational
weeks
Please refer to Application for Enrolment for your future intake dates