+61 (02) 9279 4949 or info@georgebrown.nsw.edu.au

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Study marketing and communications and find your creative potential
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See courses type here:
  • Certificate IV in Marketing and Communications
  • Diploma of Marketing & Communications
  • Advanced Diploma of Marketing & Communications

Certificate IV in Marketing and Communications

This course enables you to learn the high-level skills needed to succeed in the marketing communications industry and build a broad knowledge base across a wide variety of marketing contexts, including marketing goods internationally, innovation and networking.

Key study outcomes
  • Gain an introduction to fundamental marketing concepts and practices
  • Build a broad knowledge base across a wide variety of marketing contexts
  • Apply solutions to a defined range of unpredictable problems
  • Analyse and evaluate information from a variety of sources
  • Knowledge across public relations, advertising, marketing and communications
Ideal for

Potential career outcomes as a:

  • Direct Marketing Officer
  • Market Research Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator
  • Marketing and Communications Officer
  • Public Relations Officer
  • Assistant account planner
Subjects
  • [BSBCMM401] Make a presentation
  • [BSBCRT401] Articulate, present and debate ideas
  • [BSBMGT407] Apply digital solutions to work processes
  • [BSBMKG417] Apply marketing communication across a convergent industry
  • [BSBMKG418] Develop and apply knowledge of marketing communication industry
  • [BSBCUS401] Coordinate implementation of customer service strategies
  • [BSBLDR402] Lead effective workplace relationships
  • [BSBMKG401] Profile the market
  • [BSBMKG413] Promote products and services
  • [BSBRES401] Analyse and present research information
  • [BSBWRT401] Write complex documents
  • [BSBCUS402] Address customer needs

Diploma of Marketing & Communications

This qualification provides you with the specialised knowledge and practical skills to successfully manage a key marketing and communications role within an organisation. You will learn how to interpret market trends, design and develop an integrated marketing and communication plan and implement strategies relating to media and social media engagement.

Key study outcomes
  • Learn best practices to succeed in the marketing communications industry
  • Create advertising campaigns & strategies
  • Manage implementation and lead teams in conducting marketing campaigns
  • Learn social media tools and marketing concepts
  • Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets
Ideal for

Potential career outcomes as a:

  • Marketing Manager
  • Product Manager
  • Public Relations Manager
  • Brand Manager
  • Senior Marketing Executive
  • Advertising Manager
  • Team Leader or Supervisor
  • Social Media Manager
Subjects
  • [BSBMKG501] Identify and evaluate marketing opportunities
    [BSBMKG502] Establish and adjust the marketing mix
    [BSBMKG506] Plan market research
    [BSBMKG507] Interpret market trends and developments
    [BSBMKG514] Implement and monitor marketing activities
    [BSBADM502] Manage meetings
    [BSBMKG523] Design and develop an integrated marketing communication plan
    [BSBPMG522] Undertake project work
    [BSBADV507] Develop a media plan
    [BSBADV509] Create mass print media advertisements
    [BSBLDR502] Lead and manage effective workplace relationships
    [BSBMKG515] Conduct a marketing audit

Advanced Diploma of Marketing & Communications

This qualification provides you with skills and knowledge to provide leadership and strategic direction for marketing and communications activities within an organisation. You will gain knowledge and skills in analysing, designing and executing judgements using wide-ranging technical, creative, and conceptual frameworks.

Key study outcomes
  • Apply your knowledge to traditional areas of marketing and communication
  • Human resource, strategic and marketing planning
  • Develop a marketing plan
  • Advertising campaign development and market research
  • Managing innovation and continuous improvement
Ideal for

Potential career outcomes as a:

  • Marketing Director
  • Marketing Strategist
  • National, regional, or Global Marketing Manager
Subjects
  • [BSBMKG603] Manage the marketing process
  • [BSBMKG607] Manage market research
  • [BSBMKG608] Develop organisational marketing objectives
  • [BSBMKG609] Develop a marketing plan
  • [BSBFIM601] Manage finances
  • [BSBINN601] Lead and manage organisational change
  • [BSBMGT608] Manage innovation and continuous improvement
  • [BSBMGT616] Develop and implement strategic plans