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BSB42415 Certificate IV in Marketing and Communications
This course enables you to learn the high-level skills needed to succeed in the marketing communications industry and build a broad knowledge base across a wide variety of marketing contexts, including marketing goods internationally, innovation and networking.

Who can enrol?

Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Have completed an Australian School level year 10, or equivalent
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review

Key study outcomes

Gain an introduction to fundamental marketing concepts and practices
Build a broad knowledge base across a wide variety of marketing contexts
Apply solutions to a defined range of unpredictable problems
Analyse and evaluate information from a variety of sources
Knowledge across public relations, advertising, marketing and communications

Ideal for

Potential career outcomes as a:

Marketing and Communications Consultant

(www.myskills.gov.au)

Subjects

[BSBCMM401] Make a presentation
[BSBCRT401] Articulate, present and debate ideas
[BSBMGT407] Apply digital solutions to work processes
[BSBMKG417] Apply marketing communication across a convergent industry
[BSBMKG418] Develop and apply knowledge of marketing communication industry
[BSBCUS401] Coordinate implementation of customer service strategies
[BSBLDR402] Lead effective workplace relationships
[BSBMKG401] Profile the market
[BSBMKG413] Promote products and services
[BSBRES411] Analyse and present research information
[BSBWRT401] Write complex documents
[BSBCUS402] Address customer needs

How will you be assessed

Assessment may include the following methodologies:

Interactive classroom activities
Written reports
Portfolio of evidence
Case studies
Project work
RPL/Credit Transfer

Fee details

Course details

Vocational

Course

Tuition
20 hours/week face-to-face

Duration
52 weeks

Study
4 terms of 10 weeks

Break
After each term 3 weeks

Next Intake

See the calendar below

BSB52415 Diploma of Marketing & Communications
This qualification provides you with the specialised knowledge and practical skills to successfully manage a key marketing and communications role within an organisation. You will learn how to interpret market trends, design and develop an integrated marketing and communication plan and implement strategies relating to media and social media engagement. Prerequisites Students who have completed a ll core units in BSB42415 Certificate IV in Marketing and Communication.

Who can enrol?

Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Must have Completed the Core Units of BSB42415 Certificate IV in Marketing and Communication
• Have completed an Australian School level year 12, or equivalent, or mature students or
• Minimum one year of working experience at a supervisor level
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review

Key study outcomes

Learn best practices to succeed in the marketing communications industry
Create advertising campaigns & strategies
Manage implementation and lead teams in conducting marketing campaigns
Learn social media tools and marketing concepts
Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets

Ideal for

Potential career outcomes as a:

Account Manager (Advertising)
Marketing and Communications Manager

(www.myskills.gov.au)

Subjects

[BSBMKG507] Interpret market trends and developments
[BSBMKG523] Design and develop an integrated marketing communication plan
[BSBPMG522] Undertake project work
[BSBADV507] Develop a media plan
[BSBADV509] Create mass print media advertisements
[BSBLDR502] Lead and manage effective workplace relationships
[BSBMKG501] Identify and evaluate marketing opportunities
[BSBMKG502] Establish and adjust the marketing mix
[BSBMKG506] Plan market research
[BSBMKG514] Implement and monitor marketing activities
[BSBMKG515] Conduct a marketing audit
[BSBADM502] Manage meetings

How will you be assessed

Assessment may include the following methodologies:

Interactive classroom activities
Written reports
Portfolio of evidence
Case studies
Project work
RPL/Credit Transfer

Fee details

Course

Vocational

Course

Tuition
20 hours/week face-to-face

Duration
52 weeks

Study
4 terms of 10 weeks

Break
After each term 3 weeks

Next Intake

See the calendar below

BSB61315 Advanced Diploma of Marketing & Communications
This qualification provides you with skills and knowledge to provide leadership and strategic direction for marketing and communications activities within an organisation. You will gain knowledge and skills in analysing, designing and executing judgements using wide-ranging technical, creative, and conceptual frameworks. Prerequisites Students who have completed all core units in BSB52415 Diploma of Marketing and Communication.

Who can enrol?

Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Must have Completed the Core Units of BSB52415 Diploma of Marketing and Communication
• Have completed an Australian School level year 12, or equivalent, or mature students or
• Minimum of three years of working experience at a middle management level
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website
• Successfully complete the Pre-Training Review

Key study outcomes