+61 (02) 9279 4949 or info@georgebrown.nsw.edu.au

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See courses type here:
  • Certificate IV
  • Diploma
  • Advanced Diploma

BSB40820 Certificate IV in Marketing and Communications

This course enables you to learn the high-level skills needed to succeed in the marketing communications industry and build a broad knowledge base across a wide variety of marketing contexts, including marketing goods internationally, innovation and networking.

Who can enrol?

Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:

• Have completed an Australian School level year 10, or equivalent or mature students.
• Minimum one year of working experience at a supervisor level.
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review

Key study outcomes
  • Gain an introduction to fundamental marketing concepts and practices
  • Build a broad knowledge base across a wide variety of marketing contexts
  • Apply solutions to a defined range of unpredictable problems
  • Analyse and evaluate information from a variety of sources
  • Knowledge across public relations, advertising, marketing and communications
Ideal for

Potential career outcomes as a:

  • Marketing Coordinator
  • Community Relations Team Leader (Local Government)
  • Media Assistant, Sales Administrator
  • Copywriter
  • Media Planner
  • Direct Marketing Officer
  • Analyst, Promotions Assistant Manager
  • Assistant Account Manager (Advertising)
  • Marketing Officer
  • Advertising Account Coordinator
  • Market Research Assistant
  • Public Relations Officer
  • Assistant Advertising Account Planner

(www.myskills.gov.au)

Subjects
  • BSBCMM411 Make presentations
  • BSBMKG435 Analyse consumer behaviour
  • BSBOPS402 Coordinate business operational plans
  • BSBMKG433 Undertake marketing activities
  • BSBWRT411 Write complex documents
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBMKG434 Promote products and services
  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBTEC403 Apply digital solutions to work processes
  • BSBXCM401 Apply communication strategies in the workplace
  • BSBMKG431 Assess marketing opportunities
How will you be assessed

Assessment may include the following methodologies:

  • Interactive classroom activities
  • Written reports
  • Portfolio of evidence
  • Case studies
  • Project work
  • Credit Transfer
Fee details

Please refer to Student Handbook Page 12 for more information.

BSB50620 Diploma of Marketing & Communications

This qualification provides you with the specialised knowledge and practical skills to successfully manage a key marketing and communications role within an organisation.

Who can enrol?

Entry to this qualification is limited to those who:

  • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent

or

  • Have two years equivalent full-time relevant work experience.
  • Have completed an Australian School level year 12, or equivalent, or mature students or Minimum one year of working experience at a supervisor level
  • Age of 18 years or over,
  • Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
  • Successfully complete the Pre-Training Review
Key study outcomes
  • Learn best practices to succeed in the marketing communications industry
  • Create advertising campaigns & strategies
  • Manage implementation and lead teams in conducting marketing campaigns
  • Learn social media tools and marketing concepts
  • Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets
Ideal for

Potential career outcomes as a:

  • Sales Manager
  • Product Manager
  • Public Relations Manager,
  • Marketing Manager
  • Campaign Manager
  • Marketing Coordinator
  • Marketing Team Leader

(www.myskills.gov.au)

Subjects
  • BSBMKG543 Plan and interpret market research
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work
  • BSBLDR523 Lead and manage effective workplace relationships
  • BSBMKG552 Design and develop marketing communication plans
  • BSBPEF501 Manage personal and professional development
  • BSBMKG551 Create multiplatform advertisements for mass media
  • BSBOPS505 – Manage organisational customer service
  • BSBTWK503 Manage meetings
  • BSBMKG545 Conduct marketing audits
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
How will you be assessed

Assessment may include the following methodologies:

  • Interactive classroom activities
  • Written reports
  • Portfolio of evidence
  • Case studies
  • Project work
  • Credit Transfer
Fee details

Please refer to Student Handbook Page 12 for more information.

BSB60520 Advanced Diploma of Marketing & Communications

This qualification provides you with skills and knowledge to provide leadership and strategic direction for marketing and communications activities within an organisation.

Who can enrol?

Entry to this qualification is limited to those who:

  • Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

  • Have four years equivalent full-time relevant work experience.
  • Have completed an Australian School level year 12, or equivalent, or mature students or
  • Minimum of three years of working experience at a middle management level
  • Age of 18 years or over,
  • Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website
  • Successfully complete the Pre-Training Review
Key study outcomes
  • Apply your knowledge to traditional areas of marketing and communication
  • Human resource, strategic and marketing planning
  • Develop a marketing plan
  • Advertising campaign development and market research
  • Managing innovation and continuous improvement
Ideal for

Potential career outcomes as a:

  • Client Services Executive
  • Marketing Director
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager

(www.myskills.gov.au)

Subjects
  • BSBMKG622 Manage organisational marketing processes
  • BSBTWK601 Develop and maintain strategic business networks
  • BSBLDR601 Lead and manage organisational change
  • BSBMKG625 Implement and manage international marketing programs
  • BSBTEC601 Review organisational digital strategy
  • BSBOPS601 Develop and implement business plans
  • BSBMKG626 Develop advertising campaigns
  • BSBMKG621 Develop organisational marketing strategy
  • BSBCRT611 Apply critical thinking for complex problem solving
  • BSBSTR601 Manage innovation and continuous improvement
  • BSBMKG623 Develop marketing plans
  • BSBSTR602 Develop organisational strategies
How will you be assessed

Assessment may include the following methodologies:

  • Interactive classroom activities
  • Written reports
  • Portfolio of evidence
  • Case studies
  • Project work
  • Credit Transfer
Fee details

Please refer to Student Handbook Page 12 for more information.

Who can enrol?
Key study outcomes
Ideal for
Subjects
How will you be assessed
Fee details

Who can enrol?
Key study outcomes
Ideal for
Subjects
How will you be assessed
Fee details
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