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Study marketing and communications and find your creative potential

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• Gain an introduction to fundamental marketing concepts and practices
• Build a broad knowledge base across a wide variety of marketing contexts
• Apply solutions to a defined range of unpredictable problems
• Analyse and evaluate information from a variety of sources
• Knowledge across public relations, advertising, marketing and communications

Potential career outcomes as a:

• Direct Marketing Officer
• Market Research Assistant
• Digital Marketing Coordinator
• Marketing and Communications Coordinator
• Marketing and Communications Officer
• Public Relations Officer
• Assistant account planner

• [BSBCMM401] Make a presentation
• [BSBCRT401] Articulate, present and debate ideas
• [BSBMGT407] Apply digital solutions to work processes
• [BSBMKG417] Apply marketing communication across a convergent industry
• [BSBMKG418] Develop and apply knowledge of marketing communication industry
• [BSBCUS401] Coordinate implementation of customer service strategies
• [BSBLDR402] Lead effective workplace relationships
• [BSBMKG401] Profile the market
• [BSBMKG413] Promote products and services
• [BSBRES401] Analyse and present research information
• [BSBWRT401] Write complex documents
• [BSBCUS402] Address customer needs

• Learn best practices to succeed in the marketing communications industry
• Create advertising campaigns & strategies
• Manage implementation and lead teams in conducting marketing campaigns
• Learn social media tools and marketing concepts
• Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets

Potential career outcomes as a:

• Marketing Manager
• Product Manager
• Public Relations Manager
• Brand Manager
• Senior Marketing Executive
• Advertising Manager
• Team Leader or Supervisor
• Social Media Manager

• [BSBMKG501] Identify and evaluate marketing opportunities
  [BSBMKG502] Establish and adjust the marketing mix
  [BSBMKG506] Plan market research
  [BSBMKG507] Interpret market trends and developments
  [BSBMKG514] Implement and monitor marketing activities
  [BSBADM502] Manage meetings
  [BSBMKG523] Design and develop an integrated marketing communication plan
  [BSBPMG522] Undertake project work
  [BSBADV507] Develop a media plan
  [BSBADV509] Create mass print media advertisements
  [BSBLDR502] Lead and manage effective workplace relationships
  [BSBMKG515] Conduct a marketing audit

• Apply your knowledge to traditional areas of marketing and communication
• Human resource, strategic and marketing planning
• Develop a marketing plan
• Advertising campaign development and market research
• Managing innovation and continuous improvement

Potential career outcomes as a:

• Marketing Director
• Marketing Strategist
• National, regional, or Global Marketing Manager

• [BSBMKG603] Manage the marketing process
• [BSBMKG607] Manage market research
• [BSBMKG608] Develop organisational marketing objectives
• [BSBMKG609] Develop a marketing plan
• [BSBFIM601] Manage finances
• [BSBINN601] Lead and manage organisational change
• [BSBMGT608] Manage innovation and continuous improvement
• [BSBMGT616] Develop and implement strategic plans