Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Have completed an Australian School level year 10, or equivalent
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review

• Gain an introduction to fundamental marketing concepts and practices
• Build a broad knowledge base across a wide variety of marketing contexts
• Apply solutions to a defined range of unpredictable problems
• Analyse and evaluate information from a variety of sources
• Knowledge across public relations, advertising, marketing and communications

Potential career outcomes as a:

• Marketing and Communications Consultant

(www.myskills.gov.au)

• [BSBCMM401] Make a presentation
• [BSBCRT401] Articulate, present and debate ideas
• [BSBMGT407] Apply digital solutions to work processes
• [BSBMKG417] Apply marketing communication across a convergent industry
• [BSBMKG418] Develop and apply knowledge of marketing communication industry
• [BSBCUS401] Coordinate implementation of customer service strategies
• [BSBLDR402] Lead effective workplace relationships
• [BSBMKG401] Profile the market
• [BSBMKG413] Promote products and services
• [BSBRES401] Analyse and present research information
• [BSBWRT401] Write complex documents
• [BSBCUS402] Address customer needs

Assessment may include the following methodologies:

• Interactive classroom activities
• Written reports
• Portfolio of evidence
• Case studies
• Project work
• RPL/Credit Transfer

Course Fees

• Application Fee $200
• Material Fee: $500
• Tuition Fee: $6000

The above fee can be paid in instalments as below:

Instalment 1

• Application Fee $200
• Material Fee $500
• Tuition Fee $1500
• Total Fee to be paid for eCoe $2200

Instalment 2

• Tuition Fee: $1500

Instalment 3

• Tuition Fee $1500

Instalment 4

• Tuition Fee: $1500

Other Fees

• Repeat Term $ Course Tuition Fee / No(s) of terms in the Course
• Class change fee for students $100
• Course Deferment and Suspension application fee (Onshore) or Ecoe change fee $250
• Course Deferment (Offshore student from 2nd request onwards) or Ecoe change fee $250 for each request
• Late Assessment Submission Fee (Please refer to No/Late/Resubmission policy in our student handbook) $250
• Late payment fee $100 per week
• Library book loan $100 deposit
• Damaged book: Current market price of the book
• Reissue of Certificate: $100
• Replace ID card: $15
• RPL Fee (If applicable): $150 per unit to be assessed
• OSHC: As per the invoice given by the OSHC provider
• Airport Pick Up: $160
• Refund processing fee $200
• Cancellation/withdrawal processing fee $250
• Accommodation (Optional): as per the accommodation provider invoice
• Printing & Photocopy: B/W$0.10 per page, colour $0.20

Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Completed a Certificate IV in Marketing or other relevant AQF IV qualification or above or equivalent, or
• Minimum one year of working experience at a supervisor level
• Must have completed core units of BSB42015 Certificate IV in Marketing and Communications
• Age of 18 years or over,
• Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
Successfully complete the Pre-Training Review

• Learn best practices to succeed in the marketing communications industry
• Create advertising campaigns & strategies
• Manage implementation and lead teams in conducting marketing campaigns
• Learn social media tools and marketing concepts
• Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets

Potential career outcomes as a:

• Account Manager (Advertising)
• Marketing and Communications Manager

(www.myskills.gov.au)

• [BSBMKG507] Interpret market trends and developments
• [BSBMKG523] Design and develop an integrated marketing communication plan
• [BSBPMG522] Undertake project work
• [BSBADV507] Develop a media plan
• [BSBADV509] Create mass print media advertisements
• [BSBLDR502] Lead and manage effective workplace relationships
• [BSBMKG501] Identify and evaluate marketing opportunities
• [BSBMKG502] Establish and adjust the marketing mix
• [BSBMKG506] Plan market research
• [BSBMKG514] Implement and monitor marketing activities
• [BSBMKG515] Conduct a marketing audit
• [BSBADM502] Manage meetings

Assessment may include the following methodologies:

• Interactive classroom activities
• Written reports
• Portfolio of evidence
• Case studies
• Project work
• RPL/Credit Transfer

Course Fees

• Application Fee $200
• Material Fee: $500
• Tuition Fee: $6000

The above fee can be paid in instalments as below:

Instalment 1

• Application Fee $200
• Material Fee $500
• Tuition Fee $1500
• Total Fee to be paid for eCoe $2200

Instalment 2

• Tuition Fee: $1500

Instalment 3

• Tuition Fee $1500

Instalment 4

• Tuition Fee: $1500

Other Fees

• Repeat Term $ Course Tuition Fee / No(s) of terms in the Course
• Class change fee for students $100
• Course Deferment and Suspension application fee (Onshore) or Ecoe change fee $250
• Course Deferment (Offshore student from 2nd request onwards) or Ecoe change fee $250 for each request
• Late Assessment Submission Fee (Please refer to No/Late/Resubmission policy in our student handbook) $250
• Late payment fee $100 per week
• Library book loan $100 deposit
• Damaged book: Current market price of the book
• Reissue of Certificate: $100
• Replace ID card: $15
• RPL Fee (If applicable): $150 per unit to be assessed
• OSHC: As per the invoice given by the OSHC provider
• Airport Pick Up: $160
• Refund processing fee $200
• Cancellation/withdrawal processing fee $250
• Accommodation (Optional): as per the accommodation provider invoice
• Printing & Photocopy: B/W$0.10 per page, colour $0.20

• Apply your knowledge to traditional areas of marketing and communication
• Human resource, strategic and marketing planning
• Develop a marketing plan
• Advertising campaign development and market research
• Managing innovation and continuous improvement

Potential career outcomes as a:

• Account Director (Advertising)
• Global Account Manager

(www.myskills.gov.au)

• [BSBADV602] Develop an advertising campaign
• [BSBMGT616] Develop and implement strategic plan
• [BSBMKG609] Develop a marketing plan
• [BSBDIV601] Develop and implement diversity policy
• [BSBINN601] Lead and manage organisational change
• [BSBMGT605] Provide leadership across the organisation
• [BSBMGT608] Manage innovation and continuous improvement
• [BSBMGT615] Contribute to organisation development
• [BSBMGT617] Develop and implement a business plan
• [BSBMKG608] Develop organisational marketing objectives
• [BSBMKG603] Manage the marketing process
• [BSBMKG607] Manage market research

Assessment may include the following methodologies:

• Interactive classroom activities
• Written reports
• Portfolio of evidence
• Case studies
• Project work
• RPL/Credit Transfer

Course Fees

• Application Fee $200
• Material Fee: $1000
• Tuition Fee: $12000

The above fee can be paid in instalments as below:

Instalment 1

• Application Fee $200
• Material Fee $1000
• Tuition Fee $1500
• Total Fee to be paid for eCoe $2700

Instalment 2

• Tuition Fee: $1500

Instalment 3

• Tuition Fee $1500

Instalment 4

• Tuition Fee: $1500

Instalment 5

• Tuition Fee: $1500

Instalment 6

• Tuition Fee: $1500

Instalment 7

• Tuition Fee: $1500

Instalment 8

• • Tuition Fee: $1500

Other Fees

• Repeat Term $ Course Tuition Fee / No(s) of terms in the Course
• Class change fee for students $100
• Course Deferment and Suspension application fee (Onshore) or Ecoe change fee $250
• Course Deferment (Offshore student from 2nd request onwards) or Ecoe change fee $250 for each request
• Late Assessment Submission Fee (Please refer to No/Late/Resubmission policy in our student handbook) $250
• Late payment fee $100 per week
• Library book loan $100 deposit
• Damaged book: Current market price of the book
• Reissue of Certificate: $100
• Replace ID card: $15
• RPL Fee (If applicable): $150 per unit to be assessed
• OSHC: As per the invoice given by the OSHC provider
• Airport Pick Up: $160
• Refund processing fee $200
• Cancellation/withdrawal processing fee $250
• Accommodation (Optional): as per the accommodation provider invoice
• Printing & Photocopy: B/W$0.10 per page, colour $0.20